Customer at the Crossroads: From Parable to Practice

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Customer at the Crossroads: From Parable to Practice - Harvey, Eric, and Hateley, B J Gallagher, and Sanders, Betsy (Foreword by)

This text uses a humorous parable to emphasize the importance of making the customer the centre of a business. Like classic fairytales that taught important values, this booklet demonstrates the importance of living the values we say we believe in.

Customer at the Crossroads: From Parable to Practice 2001, Berrett-Koehler Publishers, San Francisco, CA

ISBN-13: 9781583760802

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