The Elusive Fan: Reinventing Sports in a Crowded Marketplace

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The Elusive Fan: Reinventing Sports in a Crowded Marketplace - Rein, Irving, and Kotler, Philip, Ph.D., and Shields, Ben

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars ... Read More

The Elusive Fan: Reinventing Sports in a Crowded Marketplace 2006, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071454094

Hardcover

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