Public Relations for Dummies - Yaverbaum, Eric, and Bly, Robert, and Benun, Ilise

With more than 25 percent new material and extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs, this resource also provides many of the forms and other resources originally included in the first edition.

Public Relations for Dummies 2006, For Dummies, Hoboken, NJ

ISBN-13: 9780471772729

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