Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future - Hanlon, Patrick

The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.

Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future 2006, Free Press, New York, NY

ISBN-13: 9780743277976

Hardcover

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