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Services Marketing: Concepts, Strategies and Cases

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Offers a managerial perspective of services marketing, with emphasis on B2B services, technology, and global services. This book includes cases to illustrate concepts and provides coverage on creating the seamless service firm to support a customer-focused organizational culture. Hide synopsis

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  • 1. Hardcover, Cengage Learning, 2010

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  • Services Marketing 4/Ed

    2. Hardcover, Cengage Learning, 2010

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  • 3. Hardcover, Cengage Learning, 2010

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    Description: New. New softcover International Edition. Same contents as US...

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  • 4. Hardcover, Cengage Learning, 2010

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    Description: Very Good condition INTERNAITONAL EDITION INTERNATIONAL EDITION!...

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    Description: New. INTERNATIONAL EDITION! ! ! PLEASE READ DESCRIPTION! ! !...

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  • 6. Hardcover, Cengage Learning, 2010

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  • 7. Hardcover, Cengage Learning, 2010

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  • 8. Hardcover, Cengage Learning, 2010

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  • 9. Hardcover, Cengage Learning, 2010

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    Condition:
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    Description: Fair. Sewn binding. Cloth over boards. 480 p. Contains:...

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  • 10. Hardcover, Cengage Learning, 2010

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