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Six SIGMA for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers

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Six SIGMA for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers - Creveling, Clyde M, and Hambleton, Lynne, and McCarthy, Burke

Today's marketers must bring unprecedented clarity, predictability, and discipline to all their processes. This book introduces the powerful Six Sigma techniques that have already been proven throughout the business world and shows exactly how to adapt them for the unique challenges of marketing.

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