The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Battelle, John

Drawing on more than 350 interviews with industry executives, the author explores how the search technology of Google and its rivals works, the power of targeted advertising as a business model, and its cultural impact.

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture 2006, Portfolio, New York, NY

ISBN-13: 9781591841418

Trade paperback

Select
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture 2005, Portfolio, New York, NY

ISBN-13: 9781591840886

Hardcover

Select