The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Battelle, John

Drawing on more than 350 interviews with industry executives, the author explores how search technology works, the power of targeted advertising as a business model, and its cultural impact.

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture 2005, Portfolio, New York, NY

ISBN-13: 9781591840886

Hardcover

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