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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably - Nagle, Thomas T, and Hogan, John E, and Zale, Joseph

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 2010, Prentice Hall, Boston, MA

ISBN-13: 9780136106814

Hardcover

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131856776

Hardcover

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