The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably - Nagle, Thomas T, and Hogan, John E, and Zale, Joseph

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness ...

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 2016, Prentice Hall, Boston, MA

ISBN-13: 9780136106814

5th edition

Hardcover

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131856776

4th edition

Hardcover

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 2005, Pearson Education (US), Philadelphia

ISBN-13: 9780132043588

4th International edition

Paperback

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