Greenblatt sets out the basic principles of successful stock market investing and shows readers how Rbeating the marketS can be made simple and easy. "The Wall Street Journal" calls this investment book Rone of the best, clearest guides to value investingS available.Greenblatt sets out the basic principles of successful stock market investing and shows readers how Rbeating the marketS can be made simple and easy. "The Wall Street Journal" calls this investment book Rone of the best, clearest guides to value investingS available.Read Less
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Publishers Weekly, 2005-11-14 Contrary to efficient-market naysayers, this engaging investment primer contends that ordinary stock-market investors can indeed get better-than-market returns over the long haul. Greenblatt (You Can Be a Stock Market Genius), a Columbia Business School adjunct professor, touts a "value-oriented" approach that looks for bargain stocks whose share price is cheap relative to the company's profitability. His version is a "magic formula" that ranks stocks on the basis of two variables-the earnings yield and the business's return on capital. His Web site, magicformulainvesting.com, virtually automates the procedure for novices. Greenblatt offers lots of statistical proof of the formula's success, but emphasizes the importance of faith in seeing the investor through inevitable short-term downturns: "It will be your belief in the overwhelming logic of the magic formula that will make the formula work for you in the long run." He conveys his ideas through a lucid if rudimentary and rather corny explanation of basic investment concepts about risk, return, interest and business valuation. Although the fabulous returns he touts seem too good to be true, Greenblatt's formula is a reasonable variant of mainstream value-investing methods. Investors seeking a little more hands-on excitement than the average mutual fund offers won't go too far wrong following his advice. (Jan.) Copyright 2005 Reed Business Information.
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