The Fake Factor: Why We Love Brands But Buy Fakes

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The Fake Factor: Why We Love Brands But Buy Fakes - McCartney, Sarah

The complex relationship between expensive brands, such as Coach, Gucci, and Prada, and their knockoff counterparts is examined in this sociological look at high-end branding. Assuming that branding, and the high price that often comes with it, is a guarantee for high quality, this analysis looks not only at what it takes for a brand to become ... Read More

The Fake Factor: Why We Love Brands But Buy Fakes 2006, Cyan Communications

ISBN-13: 9781904879428

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