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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - Shimp, Terence A

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications 2006, South Western Educational Publishing

ISBN-13: 9780324321432

Hardcover

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