Demystifying Business with Cookies and Elephants

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Demystifying Business with Cookies and Elephants - Ettie, Gordon

This book describes the total system of any business or organization in a simplified, readable way. It starts with people--what business and organizations are all about. The book then shows how leadership and strategy are forever linked, and then describes the external drivers--products, markets, and regions--along with the needed internal ...

Demystifying Business with Cookies and Elephants 2005, Frederick Fell Publishers

ISBN-13: 9780883911372

Hardcover

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