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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers

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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers - Scott, David Meerman, and Manafy, Michelle (Foreword by)

Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovative Web marketers and shares their secrets for using content to turn browsers into buyers. It also shows how to encourage repeat business and reveals how to unleash the amazing power of viral marketing.

Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers 2005, Cyberage Books

ISBN-13: 9780910965712

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