Strategic Marketing for Nonprofit Organizations

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Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future ... Read More

Strategic Marketing for Nonprofit Organizations 2007, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131753723

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Strategic Marketing for Nonprofit Organizations 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130419774

Trade paperback

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