Marketing: Real People, Real Choices

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Marketing: Real People, Real Choices - Stuart, Elnora, and Solomon, Michael

No other book brings readers closer to doing real marketing. Readers experience real marketing three keys ways in the text: through "Real People/Real Choices" segments; entrepreneurial-focused Spotlight boxes; and end-of-part cases based on a real start-up company. The extensive supplement package including the " Living Laboratory" website, ...

Marketing: Real People, Real Choices 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130351340

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