Fundamentals of Business Marketing Research

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Fundamentals of Business Marketing Research - Plank, Richard E, and Reid, David A, and Lichtenthal, J David

For academics and graduate students in business-to-business marketing, an overview and evaluation of research conducted between 1978 and 1997 in areas including marketing to businesses/institutions/government, buyer-seller relationships, the use of computers in business marketing, industrial segment

Fundamentals of Business Marketing Research 2004, Routledge, New York, NY

ISBN-13: 9780789023117

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Fundamentals of Business Marketing Research 2003, Routledge, New York, NY

ISBN-13: 9780789023124

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