Drawing on his unsurpassed insights into marketing in emerging markets, Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more.

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years 2005, Pearson Prentice Hall, Upper Saddle River

ISBN-13: 9780132485067

Trade paperback

Select
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years 2005, Wharton School Publishing, Upper Saddle River, NJ

ISBN-13: 9780131489073

Hardcover

Select