Strategic Marketing Management Cases W/Excel Spreadsheets

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Strategic Marketing Management Cases W/Excel Spreadsheets - Lamb, Charles W, and Crittenden, Victoria L, and Cravens, David W

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Strategic Marketing Management Cases W/Excel Spreadsheets 2001, Irwin/McGraw-Hill

ISBN-13: 9780072514827

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