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Marketing W/ Powerweb

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Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content ... Show synopsis

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Reviews of Marketing W/ Powerweb

Overall customer rating: 5.000

Awesome Book

by Paritosh on Jun 4, 2008

I took this core marketing course this spring and found this book quite interesting, it has lot of real world examples and case studies which enables the reader to stay connected with the chapter. All in all A MUST READ BOOK FOR A MBA MARKETING STUDENT


Awesome book

by Maluprynce on Apr 26, 2007

Interesting book to read with exciting real life stories of companies and how they market their products.

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