About this title: Exceptionally practical, this best-selling manual teaches budding entrepreneurs the " hands-on" tools and techniques for launching and managing a small business the "right way" -- and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. The volume details the challenges and rewards of entrepreneurship, building the business plan, marketing strategies, finding financing, location and layout, techniques for enhancing profitability, managing people and the legal aspects of entrepreneurship. For small business owners and potential business owners.
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