All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World - Godin, Seth

Seth Godin's three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior ...

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