Consumer Behavior: Building Marketing Strategy

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Consumer Behavior: Building Marketing Strategy - Hawkins, Delbert I., and Mothersbaugh, David L, and Best, Roger J.

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep ...

Consumer Behavior: Building Marketing Strategy 2015, McGraw Hill Higher Education, London

ISBN-13: 9781259232541

13th Revised edition

Hardcover

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Consumer Behavior: Building Marketing Strategy 2012, McGraw Hill Higher Education, London

ISBN-13: 9780073530048

12th Revised edition

Hardcover

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Consumer Behavior: Building Marketing Strategy 2012, McGraw-Hill Education (Asia), Singapore

ISBN-13: 9789814607537

12th International edition

Unknown binding

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Consumer Behavior: Building Marketing Strategy 2009, McGraw Hill Higher Education, London

ISBN-13: 9780070171008

11th Revised edition

Paperback

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Consumer Behavior: Building Marketing Strategy 2003, Irwin/McGraw-Hill, New York

ISBN-13: 9780072865493

9th edition

Unknown binding

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Consumer Behavior: Building Marketing Strategy 2000, Irwin/McGraw-Hill

ISBN-13: 9780072416886

8th Revised edition

Unknown binding

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