Consumer Behavior: Building Marketing Strategy

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Consumer Behavior: Building Marketing Strategy - Hawkins, Delbert I., and Mothersbaugh, David L, and Best, Roger J.

"Consumer Behavior: Building Marketing Strategy" provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, ...

Consumer Behavior: Building Marketing Strategy 2012, McGraw Hill Higher Education, London

ISBN-13: 9780073530048

Hardcover

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Consumer Behavior: Building Marketing Strategy 2009, McGraw Hill Higher Education, London

ISBN-13: 9780070171008

Paperback

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Consumer Behavior: Building Marketing Strategy 2003, Irwin/McGraw-Hill, New York

ISBN-13: 9780072865493

Unknown binding

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Consumer Behavior: Building Marketing Strategy 2000, Irwin/McGraw-Hill

ISBN-13: 9780072416886

Unknown binding

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