Retailing: Integrated Retail Management - Ogden, James R, and Ogden, Denise T, MBA

This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the ...

Retailing: Integrated Retail Management 2004, South Western Educational Publishing, Boston, MA

ISBN-13: 9780618223459