The NASCAR Way: The Business That Drives the Sport

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The NASCAR Way: The Business That Drives the Sport - Hagstrom, Robert G, and Hagstrom

The $2 billion industry of stock car racing offers multiple opportunities for sports enthusiasts, business people, and investors alike. The author tells the story of this highly successful business organization from the point of view of an investor and a businessman, and examines the sport from its roots to a present-day phenomenon.

The NASCAR Way: The Business That Drives the Sport 2001, Wiley

ISBN-13: 9780471399209

Trade paperback

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The NASCAR Way: The Business That Drives the Sport 1998, John Wiley & Sons, New York, NY

ISBN-13: 9780471183167

Hardcover

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