The Business and Marketing Environment

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The Business and Marketing Environment - Palmer, Adrian, and Worthington, Ian, and Hartley, Bob

This text includes the management of information by discussing key indicators of the marketing environment, environmental scanning, marketing information systems and the management of customer, supplier and distributor information.

The Business and Marketing Environment 1999, McGraw-Hill Publishing Co., London / London

ISBN-13: 9780077094942

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The Business and Marketing Environment 1996, McGraw-Hill Companies

ISBN-13: 9780077092627

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