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Building Strong Brands


Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. ... Show synopsis

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Reviews of Building Strong Brands

Overall customer rating: 4.000

Lots of info, if a bit dry.

by drewteacher on Oct 8, 2009

This book provides a thorough examination of Branding. It is a little dry, much like a textbook, but full of information. I've found books by Al Ries and Jack Trout more innovative and inspiring, but this book is a good in-depth look at the process and considerations of branding.

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