Building Strong Brands - Aaker, David A.

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered ...

Building Strong Brands 2010, Pocket Books, London

ISBN-13: 9781849830409

Mass-market paperback

Building Strong Brands 2002, Simon & Schuster Ltd, London

ISBN-13: 9780743232135

New edition

Trade paperback

Building Strong Brands 1995, Free Press, New York, NY

ISBN-13: 9780029001516