The Secrets of Consulting
If you are a consultant, ever use one, or want to be one, this book will show you how to succeed. With wit, charm, humor, and wisdom, Gerald M. ... Show synopsis If you are a consultant, ever use one, or want to be one, this book will show you how to succeed. With wit, charm, humor, and wisdom, Gerald M. Weinberg shows you exactly how to become a more effective consultant. He reveals specific techniques and strategies that really work. Through the use of vividly memorable rules, laws, and principles -- such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm -- the author shows you how to -- price and market your services -- avoid traps and find alternative approaches -- keep ahead of your clients -- create a special "consultant's survival kit" -- trade improvement for perfection -- negotiate in difficult situations -- measure your effectiveness -- be yourself You will also find straightforward advice on marketing your services, including how to -- find clients -- get needed exposure -- set just-right fees -- gain trust The Secrets of Consulting -- techniques, strategies, and first-hand experiences -- all that you'll need to set up, run, and be successful at your own consulting business.