Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

by , ,

Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy - Rust, Roland T, Ph.D., and Zeithaml, Valarie A, and Lemon, Katherine N

In the new service millennium, Customer Equity--the total lifetime value of a firm's most valuable customers--will replace Brand Equity as a firm's chief asset. In this book, a group of customer service experts introduces a radical model that will revolutionize the way companies look at their customers.

Currently there are no copies available. However, our inventory changes frequently. Please check back soon or try Book Fetch.