From the author of The Tipping Point, Malcolm Gladwell's international bestseller Blink: The Power of Thinking Without Thinking is a revolution in the understanding of the mind. An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire ...
From the author of The Tipping Point, Malcolm Gladwell's international bestseller Blink: The Power of Thinking Without Thinking is a revolution in the understanding of the mind. An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again. "Trust my snap judgement, buy this book: you'll be delighted". (The New York Times). "Compelling, fiendishly clever". (Evening Standard). "Brilliant ...the implications for business, let alone love, are vast". (Observer). "Superb ...this wonderful book should be compulsory reading". (New Statesman). "Blink might just change your life". (Esquire). "Should you buy this book? You already know the answer to that". (Independent on Sunday). Author, journalist, cultural commentator and intellectual adventurer, Malcolm Gladwell is a staff writer for the New Yorker magazine. His first book The Tipping Point captured the world's attention with its theory that a curiously small change can have unforeseen effects. His other international bestselling books are Outliers, which looks at the stories of exceptional individuals and reveals the secrets of their success, Blink: The Power of Thinking Without Thinking and What The Dog Saw, a collection of his most provocative and entertaining New Yorker pieces.
Very pleased with the condition of the book - Perfect. And also the timely manner in which it arrived and cost! Haven't read it yet, although I am now reading Tipping Point and have read one other of Malcolm Gladwell's books. He is always an interesting and enlightening read for me. so what ever he has written, I know I will like it and will buy it just because he is the author!
Jun 12, 2014
From the opening story to the end a interesting and useful book.
Jan 30, 2014
An interesting read. Would recommend this book for your enlightenment.
Jun 21, 2012
As I continue to read, this is another book to add to your library..
May 24, 2012
I bought this book for my husband. He had borrowed the book from a friend and loved it so much he wanted his own copy. I gave it to him for his Birthday.
Publishers Weekly, 2004-11-01 Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments-about people's intentions, the authenticity of a work of art, even military strategy-he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does Coke taste different from Pepsi?). Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts-and that less input (as long as it's the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing "a rogue military commander" in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor's decision-making ability-or is it taking the decision out of the doctor's hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth. Agent, Tina Bennett. (Jan. 13) Forecast: A 25-city tour (including several university towns) should introduce Gladwell to new readers and help sell out the 200,000-copy first printing. Copyright 2004 Reed Business Information.
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