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Strategic Planning for Public Relations

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Strategic Planning for Public Relations - Smith, Ronald D

This innovative text offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his background in practice and teaching, Ron Smith walks ... Read More

Strategic Planning for Public Relations 2012, Routledge

ISBN-13: 9780415506762

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Strategic Planning for Public Relations 2009, Routledge, New York, NY

ISBN-13: 9780415994224

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Strategic Planning for Public Relations 2005, Lawrence Erlbaum Associates

ISBN-13: 9780805852790

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Strategic Planning for Public Relations 2004, Routledge, Mahwah, NJ

ISBN-13: 9780805852394

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Strategic Planning for Public Relations 2004, Routledge, Mahwah, NJ

ISBN-13: 9780805842333

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Strategic Planning for Public Relations 2002, Lawrence Erlbaum Associates

ISBN-13: 9780805842517

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