Writing Copy for Dummies - Kranz, Jonathan

Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see ...

Writing Copy for Dummies 2004, Wiley Publishing

ISBN-13: 9780764569692

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