Writing Copy for Dummies - Kranz, Jonathan

Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see ... Read More

Writing Copy for Dummies 2004, Wiley Publishing

ISBN-13: 9780764569692

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