Broadcasting, Cable, the Internet and beyond: An Introduction to Modern Electronic Media

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Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media - Dominick, Joseph R, PH.D., and Sherman, Barry L, and Messere, Fritz J

Surveys the field of electronic media and beyond. 'Beyond', more than a word in the title, refers to the technologies, regulations, programming, and competition that affect our world and the broadcasting industry. This work provides a survey of the industry.

Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media 1999, McGraw-Hill Humanities/Social Sciences/Languages, Boston, MA

ISBN-13: 9780072904413

4th edition

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