Essentials of Marketing with Student CD-ROM and Infotrac College Edition

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Essentials of Marketing with Student CD-ROM and Infotrac College Edition - Lamb, Charles W

This text provides comprehensive coverage of key marketing topics and issues of marketing. The book features in-depth coverage of marketing hot topics and an on-line Internet marketing chapter.

Essentials of Marketing with Student CD-ROM and Infotrac College Edition 2002, Thomson South-Western

ISBN-13: 9780324113907

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