Marcinko's thrilling autobiography, Rogue Warrior, chronicles his death-defying years as a Navy SEAL. Three Rogue Warrior novels have followed--blistering tales of international warfare and counterterrorism that were also New York Times bestsellers. Now, in the tradition of such legendary figures as Miyamoto Mushashi and Attila the Hun, Marcinko ...
Marcinko's thrilling autobiography, Rogue Warrior, chronicles his death-defying years as a Navy SEAL. Three Rogue Warrior novels have followed--blistering tales of international warfare and counterterrorism that were also New York Times bestsellers. Now, in the tradition of such legendary figures as Miyamoto Mushashi and Attila the Hun, Marcinko shows how to apply the leadership skills he has honed to the challenges of everyday life.
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Publishers Weekly, 1997-05-05 Picture Rambo in pinstripes and you'll have a good idea of how Marcinko, a former navy SEAL, thinks managers should operate. This frequently profane sequel to his Leadership Secrets of the Rogue Warrior asserts that business success is as simple as plan, train, operate, maintain and build: "These strategies helped keep me alive. And they're going to help make you successful." Well, maybe if you operate solo or head a very small team. But in the real world, where you need approval from accounting to buy a copier, it's a bit harder. Marcinko's style is inspirational; his (literal) war stories are entertaining; and sprinkled throughout are useful business insights such as, Never engage in a fair fight: "Every rule in the book should favor you and hamper your opponent." However, his examples of corporate successæChrysler's turnaround and Johnson & Johnson's handling of the Tylenol crisisæare dated, and specifics for achieving business success are hard to come by in these pages. It's appealing to say "Kick butt and take names," but that advice doesn't help most middle managers. (June)
Publishers Weekly, 1996-04-08 Best known for his "Rogue Warrior" novels (coauthored with John Weisman), Marcinko draws on his leadership experience in business and the military in this bracing, gutsy, tough-talking empowering manual aimed at business managers. He brashly sets forth Ten Commandments of SpecWar (special warfare) that boil down to a few basic principles, e.g., never assume anything; reward success, punish failure, insist on results; be willing to do whatever you order your subordinates to do; train and retrain employees. Marcinko puts his own no-nonsense spin on familiar wisdom by drawing lessons from his experience in Navy underwater demolition teams, his combat in Vietnam and Cambodia, his work leading top Navy counterterrorism squads as well as his years as corporate consultant and CEO of two companies. He also weaves in entertaining success stories involving IBM, Domino's Pizza, Chrysler, Disney, Waldenbooks and the William Morris agency. His pep talk should be required reading for managers who want to weed out prima donnas, transform the lazy and motivate the troops. (May)
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