The New Mainstream: How the Multicultural Consumer Is Transforming American Business

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The New Mainstream: How the Multicultural Consumer Is Transforming American Business - Garcia, Guy

In a monumental look at what comprises mainstream America, an award-winning author/journalist narrates the major cultural paradigm shift of our time, one that will dominate how America does business.

The New Mainstream: How the Multicultural Consumer Is Transforming American Business 2005, Rayo, New York, NY

ISBN-13: 9780060584665

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