Branded Nation: The Marketing of Megachurch, College, Inc., and Museumworld

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Branded Nation: The Marketing of Megachurch, College, Inc., and Museumworld - Twitchell, James B

Twitchell performs a trenchant and witty social analysis of how branding has permeated, reshaped, and perhaps reinvigorated high culture, from religion to higher education to the art world. 50 illustrations throughout.

Branded Nation: The Marketing of Megachurch, College, Inc., and Museumworld 2005, Simon & Schuster, New York, NY

ISBN-13: 9780743243476

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