The 11 Immutable Laws of Internet Branding

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The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it exploits a powerful new attribute - interactivity. The Internet will make traditional forms of branding , such as ...

The 11 Immutable Laws of Internet Branding 2001, HarperCollins Business, London

ISBN-13: 9780006532477

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The 11 Immutable Laws of Internet Branding 2000, Collins

ISBN-13: 9780060196219

Hardcover

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