Kleppner's Advertising Procedure - Lane, W Ronald, and King, Karen Whitehill, and Reichert, Tom

For introductory-level courses in Advertising offered by communications, journalism, and marketing departments. This revision of the classic Kleppner text provides a sophisticated overview of the marketing communication field, branding, integrated communications, and new media advertising. Covering the entire field of advertising with special ... Read More

Kleppner's Advertising Procedure 2010, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136110828

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Kleppner's Advertising Procedure 2007, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132308298

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Kleppner's Advertising Procedure 2004, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131404120

Hardcover

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