Electronic Media (Non-Infotrac Version)

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Electronic Media (Non-Infotrac Version) - Craft, John E, and Leigh, Frederic A, and Godfrey, Donald G

This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television ...

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