The Customer Learning Curve: Creating Profits from Marketing Chaos

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The Customer Learning Curve: Creating Profits from Marketing Chaos - Hellman, Karl, and Burst, Ardis

The Customer Learning Curve examines every aspect of selling a product or service from the customer's point of view. It enables you to take an integrated, customer-centered approach and help move the customer through the learning curve more effectively. It helps you cope with too many choices, deal effectively with disruption, make midcourse ...

The Customer Learning Curve: Creating Profits from Marketing Chaos 2003, Thomson South-Western, Chicago, IL

ISBN-13: 9780324226676

Hardcover

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