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The postmodern turn which has energized the field of cultural analysis today is illuminated here in Mark Gottdiener's analysis of material culture ...Show synopsisThe postmodern turn which has energized the field of cultural analysis today is illuminated here in Mark Gottdiener's analysis of material culture (from shopping malls to theme parks to fashion and music) from a semiotic perspective. His "socio-semiotics" brings empirical study to postmodern theory in a way which both challenges the orthodoxies of academic postmodernism and offers a fresh new approach.Hide synopsis
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