Key Concepts in Marketing - Sutherland, Jonathan, and Canwell, Diane

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous ...

Key Concepts in Marketing 2004, Palgrave MacMillan, Basingstoke, England

ISBN-13: 9781403915276

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