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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

by Judy Allen

About this title: Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base ... read more

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