The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival - Ries, Al, and Ries, Laura

The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival 2004, HarperBusiness, New York, NY

ISBN-13: 9780060570149

Hardcover

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