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Brand Leadership - Aaker, David

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this ... Read More

Brand Leadership 2009, Pocket Books, London

ISBN-13: 9781847398352

Mass-market paperback

Brand Leadership 2002, Free Press, London

ISBN-13: 9780743207676


Brand Leadership 2000, Free Press, New York, NY

ISBN-13: 9780684839240