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Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of ...Show synopsisPresents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.Hide synopsis
Description:Very good. Nice condition with minor indications of previous...Very good. Nice condition with minor indications of previous handling. Book selection as BIG as Texas.
Description:Very Good. Great condition for a used book! Minimal wear....Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
Description:Good. Book has a small amount of wear visible on the binding,...Good. Book has a small amount of wear visible on the binding, cover, pages. Selection as wide as the Mississippi.
Description:Good. Shows some signs of wear, and may have some markings on...Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
